Today Etisalat have agreed a partnership with Rubicon Group Holding to bring you exclusive games, cartoons and applications, which can be downloaded via mobile, TV or through the Internet.
The brand new material, created and managed by Rubicon Group Holding, is designed specifically as ‘edutainment’ that will aid learning and educate younger viewers in an entertaining format.
Training games and simulations are proven to help increase skills and improve knowledge retention in children. Many parents are eager to expose their children to richer learning experiences and take every possible opportunity to improve their child’s educational development. This partnership will give children educational experiences while they play - whether on mobile devices, TV or a PC.
The first games and programmes will be available before the end of 2010, and will be launched in Arabic and English in the UAE. The scheme will later be expanded to the Kingdom of Saudi Arabia, Egypt, Pakistan, India, Sri Lanka and Sudan.