Monday, August 29, 2011

Eid Mubarak

Share this joyous occasion with your loved ones everywhere

Stay connected with your friends and family this Eid while enjoying 3 days of international off-peak rates on mobile and landline calls.

eLife TV customers can also enjoy watching selected Premium and HD channels for FREE during Eid holiday.

Wednesday, August 24, 2011

New BlackBerry Packages: higher speeds and better value

  • 150MBps extra data for only AED 9 extra per month

  • Study finds that 90% of BlackBerry subscribers do not exceed 500 MB data usage per month

  • New packages designed to match monthly fees with data requirement and avoid bill shocks
We were the first to launch the new BlackBerry 9900 in the UAE and at the same time we have introduced two new convenient and attractively priced BlackBerry packages:

1.“Basic” package for AED 99 per month
This package provides customers with 200MB of BlackBerry usage, access to a single email account and Internet speed of up to 7.2 Mbps.

2.BlackBerry ‘Premium’ for AED 149 per month
Customers receive 1GB of BlackBerry usage and 5MB of roaming usage per month. With Internet access speed of 14.4 Mbps, this package supports streaming web sites such as You Tube. The BlackBerry ‘Premium’ package also allows users to configure up to 10 email accounts.

Customers subscribed to the Blackberry Packages will enjoy access to their Facebook, Twitter and other social networking sites, download apps and games and chat using BBM and other Instant Messaging applications.

The new plans have distinct advantages over our previous BlackBerry packages which will make them popular with subscribers. They bring access to video streaming, higher speeds and lower prices. Data limits that have been set to achieve a balance between usage and rates.

Highlighting the benefits of the new packages, Matthew Willsher, our Chief Marketing Officer, said that Etisalat has designed the two new packages after comprehensive study and analysis of BlackBerry services usage trends in the country. The study also took note of customer suggestions and demands.

The study concluded that 60% of the Unlimited Packages’ subscribers consume about 150 MB per month, and that 90% do not exceed 500 MB usage per month. Therefore, while a vast majority of BlackBerry unlimited packages’ subscribers pay for unlimited data packages, only 5% of the consumers use this large amount of data. In order to achieve fairness between usage and monthly subscription fees, the new BlackBerry packages have been designed to provide subscribers with data that they actually need, and at monthly fees equivalent to the data size. Overall, the smaller data usage fee is far lower than fees of unlimited packages that are bring optimally utilized by less than 5% of the total number of subscribers.

The new plans also meet subscribers’ needs for higher speeds. Our previous BlackBerry packages provided access speeds of up to 2 MBps while the two new packages provide speeds of up to 7.2 MBps in the “Basic” package and up to 14.4 MBps for “Premium” package subscribers. These increased speeds will enhance customers’ experience at lower costs.

Subscribers who had not upgraded their subscription to international packages before leaving for a trip, often complained about high usage fees that resulted from using (local) BlackBerry services while travelling. The new BlackBery “Premium” package (for local usage) provides subscribers with 5MB of data for international use. This will help customers avoid bill shocks if they forget to upgrade their packages to international data packages before travelling abroad.

The new “Premium” package also provides access to video streaming websites. This was not available with the previous BlackBerry packages. To facilitate this feature the size of data usage has been limited, bringing it to the same level as our iPhone packages. Our most popular iPhone packages provide 1 GB and the 500 MB of data and many subscribers find these meet their needs.

Willsher clarified that the two new packages will replace the Domestic Limited and Unlimited package options for new customers. While the old domestic limited data package of 50MB was well received by customers, the new packages will prove to be more suited to subscribers’ needs. For instance, the new ‘Premium’ package offers four times higher data limit of 200MB at only AED9 extra per month. He indicated that unlimited local package’ subscribers can switch to any of these packages and benefit from the promotions offered on the device.

Existing domestic limited and unlimited package subscribers have not been moved to any of the new packages. Customers who choose to stay subscribed to their old packages can continue to do so.

Willsher also mentioned the heavy discounts on offer to post-paid customers who want to purchase the new BlackBerry Bold 9900. Postpaid customers can get the new BlackBerry Bold 9900 at half price for AED 1,299, on a 12-month contract with either of the two new packages. Alternatively MyPlan and MyBusiness Plan customers can purchase the device for as low as AED 299 with a 12-month contract for the MyPlan ‘Ultra’ package.

The BlackBerry Bold 9900 is the thinnest BlackBerry smartphone, yet at only 10.5mm it is the first to offer the perfect union of a high performance keyboard and touch display integrated within the iconic BlackBerry Bold design. Distinguished by its beautiful design, amazingly effective keyboard and brilliant touch display, the BlackBerry Bold 9900 is crafted with premium materials including a brushed stainless steel frame that puts the finishing touch on a truly outstanding smartphone.

Sunday, August 21, 2011

Get your BlackBerry Bold 9900 today for as little as AED 1,299

Our new Etisalat BlackBerry® packages mean you can get the BlackBerry Bold 9900 at 50% discount on 12 month contract.

The stand alone price for this very latest BlackBerry smartphone is AED 2,599 or AED 2,199 for business users. With our new BlackBerry Basic and Premium packages you can get your Bold 9900 for just AED1,299 when you start a new 12 month post-paid contract.

BlackBerry Basic:
  • For AED 99 per month Etisalat BlackBerry users receive full BlackBerry Internet Service (1 email account, social networking, instant messaging, etc.)
  • Data allowance of 200MB. Beyond this customers are charged AED 0.5 per MB.
  • Internet access speed of up to 7.2 Mbps.
  • Standard data roaming charges apply if used outside the UAE.

BlackBerry Premium:
  • For AED 149 per month Etisalat BlackBerry customers will enjoy the full BlackBerry Internet Service (10 Email accounts, social networking, instant messaging, etc.)
  • Data allowance of 1GB. Beyond this customers are charged AED 0.5 per MB.
  • Includes a data roaming monthly allowance of 5 MB
  • This unique packages enables customers to use streaming web sites such as YouTube with internet access speed of up to 14.4 Mbps..
The new slimmer, faster BlackBerry Bold 9900 is now available at all Etisalat Business Centers and outlets.

MyPlan and MyBusiness Plan customers can also purchase the new Bold 9900 for as little as AED 299 with a new 12 month MyPlan Ultra contract.

Subscribe to the new BlackBerry ‘Basic’ or ‘Premium’ packages by sending an SMS
  • B149 to 1010 for BlackBerry Premium
  • B99 to 1010 for BlackBerry Basic.
You can also call 800 77 666
or visit any of Etisalat’s Business Centers and Outlets.

More details here at

*All the Blackberry Bold 9900 devices are locked to the Etisalat network

Wednesday, August 17, 2011

One month of Greetune for free . . .

. . . AND one tune for free when you subscribe before August 22.

A small Ramadan celebration right there on your phone when family and friends call you. Why have them listen to a boring ringtone when they could hear your favourite Greetune?
There's a long list of tunes and messages to chose from on our website. Pick your favourite and see the full offer details here

Tuesday, August 9, 2011

Get the new BlackBerry® Bold™ 9900 first from Etisalat

Book the BlackBerry® Bold™ 9900 smartphone to get it ahead of everyone else

The slim, elegant new BlackBerry® Bold™ 9900 is available for pre-order from Etisalat today. This is the first time this much anticipated new smartphone has been on sale in the UAE and it's only from Etisalat. You can get your new Bold 9900 ahead of everyone else by pre-ordering from one of our Etisalat key retailers or you can book your smartphone by phone at 8006673, or order online at

Slimmer, smarter, faster and touchscreen enabled
The BlackBerry Bold 9900 is the thinnest BlackBerry smartphone yet (at only 10.5mm) and the first to offer the perfect union of a high performance keyboard and touch display integrated within the iconic BlackBerry Bold design.

•powered by the BlackBerry® 7 OS now with Liquid Graphics
•enhanced BlackBerry® browser and multimedia capabilities
•voice-activated universal search
•additional premium personal and productivity apps included out of the box.

The new BlackBerry Bold 9900 is also the first BlackBerry smartphone to include built-in support for NFC (Near Field Communications), a new technology that is enabling many new and exciting capabilities, including the ability to pair with NFC-enabled accessories or read SmartPoster tags with a simple tap of the smartphone.

It's the new BlackBerry® Bold™ 9900 smartphone
Distinguished by its beautiful design, amazingly effective keyboard and brilliant touch display, the BlackBerry Bold 9900 is crafted with premium materials including a brushed stainless steel frame that puts the finishing touch on a truly outstanding smartphone.

Available first in the UAE market from Etisalat for just AED2,599
The new BlackBerry device is priced at AED 2599. Customers who wish to pre-book the device and pay in cash can visit any of the Etisalat key retailers, including Aptec, Jumbo, Jacky’s Lulu, E-City, Virgin and Plug-Ins.

To book your device today visit or call 800 6673
From today, customers can pre-book the BlackBerry Bold 9900 over the phone using their credit card, by calling 8006673 or by logging on to Etisalat’s ‘MORE’ rewards website Customers purchasing the device online will receive 35,000 ‘MORE’ reward points, equivalent to AED 350 talk time. Customers will enjoy convenient free shipping & delivery to their own location.

For more information visit

Monday, August 1, 2011

Ramadan Kareem

Subscribing to Wasel just got easier and more affordable

No more renewal fees for Wasel prepaid line!

We have listened to feedback from our customers and we are pleased to launch “free lifetime validity” for all our Wasel customers.

FREE lifetime validity – no need to renew your Wasel account again

Now you can keep your Wasel subscription without having to pay to renew again. Your free lifetime validity will be applied automatically and you don’t need to subscribe. All you need to do to keep the benefit is make one charged call or send an SMS from your Wasel accounts within three months.


  • Lifetime validity is completely free of charge. Wasel customers do not have to subscribe or pay any additional fee to benefit from this offer.
  • This free lifetime validity will be applied automatically to all active Wasel customers and you should receive an SMS to confirm.
  • To keep enjoying this lifetime validity benefit, just make one charged SMS or call during a 3 month period. If not you won’t receive the free lifetime validity, but you can benefit again if you simply start using your line again.
  • You will continue to enjoy the same rates on your chosen tariff plan with no change, only the renewal fee is waived.
  • If you are a new Wasel subscriber from 1st August 2011 you will automatically be granted the lifetime validity upon activation.

To check you have received the lifetime validity dial *121#

You will receive an SMS to let you know you have received the free lifetime validity. Alternatively you can dial *121# to check your balance – they will notice that the validity is now set to 2037 which indicates that your account has been granted lifetime validity.


This feature is available to all active prepaid subscribers but excludes customers who have not used their account for the last 3 months.

To retain this feature you must make one charged SMS or call during a 3 months’ period If you stop using your account for 3 consecutive months, your account will be downgraded to the normal Wasel renewal cycle. If you continue not to use your account, they will need to pay the renewal charge of AED 50 to activate your line again at the renewal phase.